Everything you need to know.

AmplifyU is an AI-powered coaching programme designed to help you build the unwritten skills behind career success - how you communicate, influence, present yourself and navigate the moments that matter. Across 14 short sessions, you'll develop practical skills in clarity, storytelling, executive presence, influence, personal brand and difficult conversations. It's not about becoming someone else. It's about becoming more effective at being you.

The 14 days build your foundation - a clear communication blueprint you'll carry with you long after the programme ends. But your subscription doesn't stop there. The full AI Toolkit stays with you for as long as you're subscribed: craft your next big story with the AmplifyU Speechwriter, rehearse a promotion conversation with Real World Conversation Coaching, or step into practice for a presentation, a pitch, or a high-stakes moment before it happens for real. You keep the blueprint. You keep the tools to use it, for as long as you need them.

AmplifyU is for professionals who know they have more to offer - but want to become better at communicating it. Whether you're preparing for a big presentation, stepping into leadership, navigating a difficult conversation, building your personal brand, preparing for your next career move or simply wanting to feel more confident when you speak, AmplifyU gives you a structured way to practise. You don't need to be a confident speaker to start. In fact, you might be exactly the person who needs it most.

AmplifyU focuses on the skills that often make the difference between being capable and being recognised for your capability. You'll work on: Clarity - structure your thoughts and make complex ideas easier to understand. Storytelling - turn information into stories that people remember and act on. Executive presence - communicate with greater authority, composure and conviction. Influence - build buy-in and communicate ideas in a way that brings people with you. Personal brand - become clearer on what you want to be known for and how you show up. Difficult conversations - prepare for high-stakes moments where how you communicate matters. And the skills don't sit in isolation - they reinforce each other.

No. Most learning stops at Learn. AmplifyU is designed to take you further: Learn → Practise → AI Feedback → Improve. You don't just read about a communication technique - you learn it, apply it, practise it out loud, receive personalised feedback and use that feedback to improve. The goal isn't to give you more information. It's to change how you show up.

The core programme is designed around 14 sessions over 14 days, with each session taking approximately 15 minutes. That's intentional - the aim is to make meaningful development fit into a real working day, rather than becoming another course you save for "when you have time."

No. AmplifyU is designed to make high-quality coaching principles and deliberate practice more accessible and scalable. A human coach can provide deep context, challenge, nuance and a relationship built over time. AmplifyU gives you something different: structured learning, private practice, immediate AI feedback and the ability to keep practising whenever you need it. Think of it as having a coach in your pocket.

No. Presentation skills are part of it, but communication happens everywhere. AmplifyU is designed around the moments that shape your professional reputation - from explaining an idea in a meeting and answering a difficult question, to telling your career story, building relationships, influencing decisions and navigating challenging conversations. The stage might be a presentation. The real test is everything that happens in between.

AmplifyU brings together three things that are often separated: Knowledge - the science and frameworks behind effective communication. Practice - realistic exercises that make you use the skill. Coaching - AI feedback that helps you understand what to do differently. It puts them into a structured 14-day journey designed to help the learning compound. You're not just learning about communication. You're training it.

That's exactly who AmplifyU was built for. You don't need an hour, a weekend course, or a training programme at work. Give yourself 15 minutes, practise one skill and make one small improvement. Then do it again tomorrow. Small practice. Real situations. Compounding change.

Start with Day 1. You don't need to know exactly what you're doing wrong - you just need to be curious about how you could communicate, influence and show up differently. 14 days. 15 minutes a day. Start building the skills behind your next opportunity.

Every session follows a six-step coaching journey: 01 Insights - understand the skill and why it matters. 02 Theory - learn the science, frameworks and principles behind it. 03 Example - see the skill in action through real-world examples and communication masters. 04 Rehearse - put the technique into practice through a short, focused exercise. 05 Simulation - use your voice to practise the skill in a realistic scenario and receive AI-powered feedback. 06 Review - reflect on what happened, identify where you can improve, and turn the learning into something you can use in the real world. Learn → Practise → AI Feedback → Improve - that loop is at the heart of AmplifyU.

Because knowing how to communicate and being able to communicate under pressure are two different things. You can understand a framework perfectly and still lose your structure when someone puts you on the spot. AmplifyU gets you out of passive learning and into deliberate practice - helping you rehearse the moments that matter before they happen for real.

Your AI coach analyses your practice and gives you personalised feedback designed to help you understand what you're already doing well and where you can improve. Depending on the exercise, feedback can focus on areas such as clarity, structure, delivery, pace, confidence, storytelling and how effectively you communicate your message. The purpose isn't to give you a score for the sake of a score - it's to answer: "What should I try differently next time?"

No. The AI is there to coach you, not judge you. There is no single "perfect" way to communicate, and AmplifyU isn't designed to turn everyone into the same type of speaker. Your feedback is intended to help you understand your communication habits, identify opportunities to improve and experiment with different ways of expressing yourself. The goal is progress, not perfection.

Yes. A major focus of AmplifyU is helping you communicate when you don't have time to perfectly prepare. You'll practise structuring your thoughts, responding to questions, handling pressure and navigating conversations where the outcome matters. The aim isn't to give you scripted answers - it's to help you develop the underlying communication skills so you can respond more naturally when the unexpected happens.

Yes. Personal brand isn't just about LinkedIn - it's about the reputation you build through what you say, how you communicate, how you show up and what people remember about you. AmplifyU helps you explore what you want to be known for, how clearly you're communicating that value, and whether your professional presence is aligned with the person you're trying to become.

AmplifyU doesn't decide your career path for you. Instead, it helps you develop skills that can support you as you navigate it - communicating your impact more clearly, preparing for a promotion conversation, building relationships, telling your story, increasing your visibility, handling difficult conversations, or becoming more confident in leadership situations. Because career progression isn't only about what you can do - it's also about how effectively you communicate the value you bring.

That's okay. You don't need to diagnose yourself before you start. The programme exposes you to a range of skills and gives you opportunities to practise them. Your reflections and AI feedback can help you identify patterns in how you communicate and areas worth focusing on. Think of AmplifyU as a communication workout - you discover your strengths by using them, and your development areas by practising them.

Enough to know it works. Start with Day 1 in full - including your first AI-scored simulation - plus a selection of Toolkit tools you can use anytime: Study a Master, Quick Prep, Clarity Check-In, and two free runs of Today's Challenge. No card. No commitment. Just 15 minutes to see what you can change. When you're ready to go further, a subscription unlocks the full 14-day programme and the complete AI Toolkit - including Speechwriter, Real World Conversation Coaching and the tools built for the moments that matter. Try it free. Stay for the transformation.

Absolutely not. AmplifyU is designed for people at different stages of their careers and communication journey. You might already be confident presenting but struggle to think clearly under pressure. You might have great ideas but find it difficult to articulate them. You might be comfortable speaking but unsure how you're perceived. Or you might simply want to feel more prepared for the next opportunity. Start where you are. Build from there.

Your practice should feel like a safe space to experiment, make mistakes and try again. AmplifyU is designed around private practice and AI feedback, rather than performance for an audience. Your recordings and personal information are handled according to AmplifyU's Privacy Policy and Terms of Service.

The simulation exercises use your voice because the most valuable feedback often comes from actually hearing yourself communicate. It can feel uncomfortable at first - that's part of the point. The more you practise in a private environment, the more familiar these situations become, and the easier it can feel to do them in real life.

You're not alone - most people aren't used to hearing themselves communicate objectively. But playback can reveal things you don't notice while you're speaking: whether you're rushing, over-explaining, losing your structure, relying on filler words or underselling your point. What initially feels uncomfortable can become one of the most useful parts of the process.

No AI is perfect. AmplifyU's feedback should be treated as coaching guidance rather than an absolute judgement of your communication ability. Use the feedback alongside your own judgement and context - if something doesn't resonate with you, consider why, and decide what's useful for your development. The most important part is the loop: Practise. Get feedback. Reflect. Try again.